Customer Stories

Aviasales is a popular service among travelers who seek cost-effective tickets and affordable places to stay. The Aviasales users do 1.4M searches every day via iOS, Android, Windows Phone apps, and the website. Ilia Kukharev from the Aviasales team says the popularity came due to the launch of the multilingual versions, and today “some apps drive revenue only from organic traffic, thanks to localization.” Crowdin helped the company with the fundamental shift away from manual translation management toward automation and continuous localization. Today, the Aviasales team manages all their localization initiatives via Crowdin, releases new app versions every two weeks, and translates content in 40+ languages in parallel. This post includes the key takeaways from the Aviasales customer story. Read the full version for more details.

eXo Platform is an enterprise digital workplace software. eXo helps connect employees, tools, and information in one digital space. When the company decided to expand above English-speaking markets, integrating localization into the development cycle became critical. With Crowdin, the eXo’s tech team got 3X faster release cycles. The company now offers a product available in 20 languages to their global customers.

Setapp is a subscription-based service for Mac applications created by MacPaw Inc. in 2016. It provides access to a growing collection of Mac software from different developers for a fixed monthly fee. MacPaw company already had an experience of localization with their other product CleanMyMac. That was localized into 3 languages and the experience proved to be successful as the company received a substantial rise in the user attraction and retention rates.

Chess.com is the biggest online social networking for chess players. Over 8 millions of chess fans with all skills level hanging together to play, learn, teach, communicate and share. Observing their success in managing translation projects for mobile application, we decided to talk to Chess.com localization leader Erik and summarize a good localization practice into short overview easy to follow.