Localization Tips and Product Updates

Localization is an ever-evolving field, and staying ahead requires innovation, adaptability, and an acute understanding of both technology and linguistics. In a recent episode of The Agile Localization Podcast, host Stefan Huyghe sat down with Felix Bartz and Olli Gurtschmann, Co-founders of Wordcrafts, to discuss how their company is redefining localization, particularly for the Apple ecosystem.

Localization is often an afterthought in product design, but it shouldn't be. When done right, it can transform a product from a simple translation of words to a fully immersive and culturally relevant experience for users across the globe. In a relevant episode of The Agile Localization Podcast, host Stefan Huyghe sat down with Willian Magalhães, a Senior Content Designer and UX Writer, to dive into the intersection of UX writing and localization. Willian reveals the biggest challenges in designing multilingual experiences, how localization impacts user engagement, retention, and business growth, and why breaking down silos between teams is crucial.

In February, we closed 238 tasks and completed 446 deployments and introduced AI-powered QA checks, added new AI provider integrations, and improved project management tools. Now, you can automate translation quality checks, use Grok, DeepSeek, and WatsonX as AI providers, and work with more flexible import/export options. We also released updates for integrations like Zendesk, Webflow, and Storyblok, along with improvements to project duplication and branch merging. Here’s a breakdown of everything new.

Localization has never been more essential or complex than it is today. Businesses aiming for global reach rely on seamless translations, localized interfaces, and culturally appropriate content to connect with diverse markets. However, despite all the advancements in localization tools, a critical gap remains: they often fail to meet the needs of buyers. Localization at scale isn't for the faint of heart. With 24 languages, 2.7 million words annually, and over 400 developers producing content daily, Pipedrive has mastered the art of agile localization. At the helm of this monumental task is David Edwards, Group Design Manager of Internationalisation. In a recent episode of The Agile Localization Podcast, David shared insights into how Pipedrive manages its vast and complex localization operations. From the importance of automation to working seamlessly with developers, here's a behind-the-scenes look at Pipedrive's localization machine. Listen to the new episode on: - Apple Podcasts - Spotify - YouTube

In January 2025, we closed 262 tasks and completed 462 deployments. Among the key updates, we introduced Crowdin.ai in beta, offering AI-powered localization aimed at indie developers, focusing on faster turnarounds. Additionally, the new Vector Memory App helps improve translation accuracy by using non-bilingual, relevant, translated files as reference. We also enhanced our Translation Costs and Cost Estimate reports by adding weighted word counts and more.

How do you manage multilingual content across ten languages, process over 6 million words annually, and still keep stress levels low? That's a question Edwin Trebels of the Philadelphia Church of God seems to have mastered. In a recent episode of The Agile Localization Podcast, Edwin joined host Stefan Huyghe to share how his team leverages automation, collaboration, and cutting-edge tools like knowledge graphs to streamline workflows and maintain a culture of transparency. Listen to this episode of The Agile Localization Podcast on: - Apple Podcasts - Spotify - YouTube

Localization has never been more essential or complex than it is today. Businesses aiming for global reach rely on seamless translations, localized interfaces, and culturally appropriate content to connect with diverse markets. However, despite all the advancements in localization tools, a critical gap remains: they often fail to meet the needs of buyers. In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Localization Consultant Boryana Nenova. They discuss the importance of shifting localization tools from translator-centric to buyer-centric, or at the very least, to be appropriate for both. Boryana dives into top features buyers demand in localization tools, why developers and linguists are clashing over localization tools, AI’s localization impact, and what localization tools are missing. Listen to this episode of The Agile Localization Podcast on: - Apple Podcasts - Spotify - YouTube