Localization Tips and Product Updates

In global business, companies have to adjust to different cultures and preferences. Localization strategy is all about tweaking products and services to fit the needs of a new market. It's super important as businesses grow internationally and want to connect with different groups of people. This article explains localization strategy and why it's a big deal in global business. We'll share seven tips to help companies do localization well, like understanding local cultures, adapting language, and following the rules. These simple tips will allow businesses to do well in global markets.

While English is known to be the lingua franca of the web, when you look at the the top languages by number of native speakers, the result looks fairly more diverse: 1. Chinese (1.3 billion native speakers) 2. Spanish (485 million native speakers) 3. English (373 million native speakers) 4. Arabic (362 million native speakers) 5. Hindi (344 million native speakers) With language being the foundation of communication, it’s clear that if you want to make your web content available to an international audience, you can enhance the user experience by supporting more than a single language. Internationalization, often abbreviated to i18n, furthermore allows your business to expand globally and enter new markets. In this article, we will explore the process of adapting a Next.js site that was initially designed for a single language & market to be able to cater to an international audience. We will achieve this by implementing internationalization using next-intl, a library specifically created for Next.js that offers all the relevant pieces for an internationalized web experience. To practically explore this transition, we will discuss the Next.js internationalization of an e-commerce storefront for a bicycle manufacturer based in the UK that is planning to sell its products to Switzerland.

From enhanced pre-translation options and AI content checks to updated plugins and API enhancements, this update is packed with features to improve your localization workflow. Let's dive into what's new at Crowdin.

Welcome to Crowdin's December 2023 update. In this edition, we're excited to announce the Google Gemini AI provider, along with other major new features and the introduction of the Crowdin AI Assistant's new features. The new Strings projects are now accessible on crowdin.com. Check out the latest features, improvements, and plugin updates below.

Hey! As we say bye to 2023, Crowdin wants to share a quick snapshot of our year. This article briefly examines the cool things we did – new tools, features, and some exciting moments. We'll tell you about the path of our AI Assistant as the best co-pilot for localization projects, professional translation memory, string-based projects, and more. So, join us for a speedy tour of 2023 at Crowdin.

In the fast-changing global business world, making your message clear in different languages is crucial. Ajax Systems, a tech company, is an excellent example of how smart tech can make this process easier and cheaper. Ajax Systems used to do translations using another localization tool. But then, they decided to try something new and found Crowdin. They started using machines to help with translations, making things much faster and cheaper without losing the quality. In this case study, we'll examine how Ajax Systems changed its translation process using Crowdin integrated with DeepL Translate, Reverso, and OpenAI. So, come along as we explore how Ajax Systems' localization team made the translation process, more innovative and more efficient. <table> <thead> <tr> <th>SUMMARY</th> <td></td> </tr> </thead> <tbody> <tr> <th class="text-nowrap align-baseline">Functionality Used</th> <td> <ul> <li> <a href="https://support.crowdin.com/enterprise/groups/" target="blank"> Crowdin Enterprise Projects Groups </a> </li> <li> <a href="https://support.crowdin.com/enterprise/workflows" target="blank"> Workflows </a> </li> <li> <a href="https://support.crowdin.com/enterprise/translation-memory/" target="blank"> Translation Memory </a> </li> <li> <a href="https://support.crowdin.com/enterprise/machine-translation/#deepl-translator" target="blank" > DeepL Translate </a> </li> <li> <a href="https://support.crowdin.com/enterprise/crowdin-enterprise-glossary/" target="blank" > Glossary </a> </li> <li> <a href="https://store.crowdin.com/reverso" target="blank"> Reverso Context app </a> </li> </ul> </td> </tr> <tr> <th class="align-baseline">Key Results</th> <td> <ul> <li> Translated to 11 languages: marketing content (email campaigns, slogans, presentations, blog), Ajax Academy, and technical documentation </li> <li>2 times faster localization thanks to automation (MT, TM)</li> <li>3 times less costly while upholding high standards</li> </ul> </td> </tr> </tbody> </table>

In this update, Crowdin introduces features enhancing translation accuracy, project management transparency and important AI Assistant updates. Crowdin Enterprise now offers an auto-approve option for streamlined content approval, and Crowdin preserves approval status for strings in Translation Memory. The Screenshots Preview app simplifies UI copy translation when additions like Wix CSV and API updates contribute to a more efficient localization workflow.