Localization Tips and Product Updates

Wildlife Studios, a leading mobile gaming company headquartered in Brazil, embarked on a comprehensive localization journey to expand its player base globally. With Crowdin localization platform, Wildlife Studios successfully localized 27 projects into 12+ languages, resulting in rapid translation, optimized costs, and increased player satisfaction. Let's explore how they achieved these results. <table> <thead> <tr> <th class="align-baseline">SUMMARY</th> <td></td> </tr> </thead> <tbody> <tr> <th class="align-baseline">Translation Approach</th> <td> <ul> <li> Translation by an agency (a vendor from{" "} <a href="https://store.crowdin.com/partners" target="blank"> Crowdin Marketplace </a> ) </li> <li>An internal team of translators</li> <li>A localization manager and proofreading by the transparent reporting system</li> <li> For urgent issues – a Slack channel for the project manager and the game development team </li> <li>Feedback about localization from users by dedicated Community Manager</li> </ul> </td> </tr> <tr> <th class="align-baseline">Functionality Used</th> <td> <ul> <li> <a href="https://developer.crowdin.com/api/v2/" target="blank"> Crowdin API </a> </li> <li> <a href="https://support.crowdin.com/project-reports/" target="blank"> Reporting system </a> </li> <li> <a href="https://support.crowdin.com/versions-management/" target="blank"> Version management </a> </li> <li> <a href="https://crowdin.com/blog/2021/08/25/translation-memory" target="blank"> Translation Memory </a> </li> <li> <a href="https://crowdin.com/ai-localization" target="blank"> Crowdin AI Assistant </a> <br />(<strong>Note:</strong> AI Assistant application is deprecated. We highly recommend switching to the native <strong>Crowdin AI</strong> for a better and more seamless experience.) </li> <li> <a href="https://store.crowdin.com/zendesk-guide" target="blank"> Zendesk - Crowdin integration </a> </li> </ul> </td> </tr> <tr> <th class="align-baseline">Key Results</th> <td> <ul> <li>27 localization projects.</li> <li> Rapid translation and release of localized game content into 12+ languages, speeding up time-to-market. </li> <li> Optimized costs by leveraging translation memory and reusing previously translated content. </li> <li> Received positive player feedback, reflecting high customer satisfaction with localized experiences. </li> <li>Increased the overall player-base of Romanian region by 25%.</li> <li> The number of issues being solved directly through translated self-service means (FAQs, Bots, etc) increased by 30%. </li> </ul> </td> </tr> </tbody> </table>