90% Faster Content Update Rollout – How the HubSpot Integration Became a Game Changer for Localization at Chainels • 6 min read
Localization is essential for businesses looking to expand into foreign markets, but it can also be a significant burden for developers, designers, and content marketers. In this blog post, we'll explore how Chainels, a B2B SaaS company based in the Netherlands, used the Crowdin and HubSpot integration to streamline their localization efforts, automate content delivery, and establish a faster workflow with minimal developer involvement.
We'll also be discussing the various features and functionalities that Chainels utilized within Crowdin, including machine translation, translation memory, Crowdin plugin for Figma and more.
<table>
<thead>
<tr>
<th>Summary</th>
<th></th>
</tr>
</thead>
<tbody>
<tr>
<th class="align-baseline">Translation Approach</th>
<td>
<ul>
<li>Translation by MT</li>
<li>
<a href="https://blog.crowdin.com/2022/03/30/mt-post-editing/" target="blank">
MTPE
</a>{" "}
and Proofreading by native speakers (freelancers)
</li>
<li>Review by native speakers (team members)</li>
</ul>
</td>
</tr>
<tr>
<th class="align-baseline">Functionality Used</th>
<td>
<ul>
<li>
<a href="https://developer.crowdin.com/api/v2/" target="blank">
Crowdin API
</a>
</li>
<li>
Crowdin{" "}
<a href="https://store.crowdin.com/hubspot-cms-connector" target="blank">
HubSpot CMS
</a>{" "}
integration for Web pages
</li>
<li>
<a href="https://store.crowdin.com/hubspot-cms" target="blank">
Crowdin HubSpot integration
</a>{" "}
for blogs, forms, and emails
</li>
<li>
<a href="https://store.crowdin.com/figma" target="blank">
Crowdin plugin for Figma
</a>
</li>
<li>
<a href="https://support.crowdin.com/versions-management/" target="blank">
Version management
</a>
</li>
<li>
<a href="https://blog.crowdin.com/2021/08/25/translation-memory/" target="blank">
Translation Memory
</a>
</li>
<li>
<a href="https://store.crowdin.com/categories/machine-translation" target="blank">
Machine translation
</a>{" "}
(
<a href="https://store.crowdin.com/crowdin-mt" target="blank">
Crowdin MT
</a>
,{" "}
<a href="https://store.crowdin.com/google-translate" target="blank">
Google Translate
</a>
,{" "}
<a href="https://store.crowdin.com/deepl-translator" target="blank">
DeepL Translator
</a>
)
</li>
<li>
<a href="https://support.crowdin.com/tasks/" target="blank">
Tasks
</a>
</li>
<li>
<a
href="https://blog.crowdin.com/2018/05/18/using-glossary-to-keep-translations-swift-and-consistent/"
target="blank"
>
Glossaries
</a>
</li>
</ul>
</td>
</tr>
<tr>
<th class="align-baseline">Key Results</th>
<td>
<ul>
<li>New website available in 5 languages</li>
<li>The product available in 10 languages</li>
<li>Automated content delivery</li>
<li>Faster workflow with no need for developer’s help established</li>
</ul>
</td>
</tr>
</tbody>
</table>
