What Is Localization and How to Build Scalable Localization Processes • 14 min read
Last updated:
Localization is the process of making a product or service fit the cultural, linguistic, and other needs of a specific target market. It's often abbreviated as l10n, with the 10 representing the letters between the 'l' and the 'n' in the full word.
Localization is an essential part of growing a global business to successfully set up in international markets. L10n efforts of the companies are focused on cultural adaptation of the business processes in order to connect with customers in different parts of the world, improving customer satisfaction and loyalty, and, as a result, generating more revenue.
In this blog post, we will explore the benefits of localization, the difference between language translation and localization, how localization works, and how to create an effective localization strategy.