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Are you looking to take your product global? To do so successfully, you'll need to understand terms like 'internationalization' and 'localization'. In this article, we'll break down both terms, their differences, and the benefits they bring to your business. Internationalization can be challenging to spell, so you can abbreviate internationalization as "i18n". Where 18 represents the number of letters between "I” and "N” in the word "internationalization". Same is done for "localization", where it becomes "l10n".

What's New at Crowdin: June 2022

Jul 5, 2022 • 6 min read

This June was full of updates. Starting from now, you can configure more than 20 webhooks for different types of events related to file and project changes, source strings and translation strings modification, task management, and more. Do more with your translation strings by using the new advanced filter option and the feature that allows you to delete all translations into one or a few languages. Plus, we’ve got some new apps like HubSpot CMS, Magento and Crowdin Translation Companion plugin for multilingual support. The plugin will help you translate messages from customers and your responses to provide better customer support. We also introduced a Developer Portal, so you can learn about CLI, API, and most importantly – how you can develop and publish apps for Crowdin.

Multilingual SEO: Why It Is Important

Jun 27, 2022 • 6 min read

“The best place to hide a dead body is page two of Google”. This funny quote is guaranteed to get some laughs out of your audience every time you use it. But the hard truth is that the first result in Google does get almost a third of all clicks. So if you want your website to have a chance of success, this is what you should be aiming for. To get to that dreamy first results page, companies and website owners resort to Search Engine Marketing strategies, combining paid ads campaigns with seriously optimized content to drive traffic and ultimately convert users into clients. In this article, you’ll learn why SEO efforts shouldn’t stick to only one language and how you can significantly improve your SEO results by thinking global.

Multilingual knowledge base is the first step on the way to multilingual customer support.

Multilingual Support: Why Do You Need It?

Jun 15, 2022 • 11 min read

If you’re reading this article, you probably want to know why you need multilingual support when working with customers worldwide. You are well aware that English is the most spoken language globally. But English is in third place in terms of the number of people who speak it. At the top of this list, you can find Chinese and Spanish. Also, Internet World Stats says that most Internet users live in China and India. And more than 1 billion people in each of these countries. In Europe, where people speak 20+ languages – the population is about 740 million. While in the US, this figure is over 330 million people. Just compare each market's size and how many more people you can reach by adding more languages. If your target audience is in the US or UK, you do not need to think about multilingual support. But if you have clients from Europe and other non-English-speaking countries, create appropriate language versions. The percentage of people who know English in a country may be minimal, and knowledge in other languages is an advantage. Here's the information on why you need multilingual customer service, its benefits, and how to do it.

Desktop and phone screens that show localized software and graphs, with the earth in the background.

Software Localization: Process & Best Practices

Jun 9, 2022 • 11 min read

Last updated: Jun 9, 2025

Do you want your software to be used all over the world? If your answer is yes, it’s time to think about localization (l10n). This guide covers everything you need to know: what is it, how to do it, best practices, and how it can support your product's efficient expansion and delivery around the world (based on real-world examples). In this guide, you'll learn: - Why is it important: the four key benefits, including how it helps you enter new markets faster, expand your customer base, and grow revenue. - The modern approach: understand the difference between outdated "waterfall" methods and the agile, continuous localization workflow. - A 5-Step Plan: we'll walk you through the entire localization process, from connecting your code repository to managing translations and final quality testing. - The tools to use: learn how a localization platform like Crowdin automates the entire workflow and integrates with the tools you already use, like GitHub and Figma.

What's New at Crowdin: May 2022

Jun 1, 2022 • 4 min read

More than 20 new apps. Refreshed UI and feature to help you manage strings on a multilingual view in the Editor. One more machine translation engine on the list. All of that and more. Read on to learn about Crowdin’s latest integration with Miro, Airtable, Notion, Typedream, Ditto.

Product Localization and Marketing Content Translation

Localization at iLovePDF: Product and Marketing Content Translation into 25 Languages

May 25, 2022 • 6 min read

Anna Rubio is the Marketing Manager at iLovePDF, a document management service that allows users to read, convert, annotate, and sign PDFs online, on desktop and mobile, free of charge. In this blog, Anna talks about bringing digital marketing insights into localization, and iLovePDF’s strategy of bringing their products and services to millions of users worldwide through localization into 25 languages.

We Refreshed Crowdin's UI

May 18, 2022 • 2 min read

Redesigns are difficult yet inevitable. If you’ve been to your Crowdin project or profile recently, you should have noticed some changes. Here’s a quick look at what’s new, why we’re changing it up, and a bit of “behind the scenes” for you.

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App Store Optimization and Localization: How to Succeed

May 12, 2022 • 8 min read

Last updated: Oct 24, 2023

How many languages do you speak? And how many people you know are bilingual or even multilingual? English is a global language recognized as an official language in around 67 different countries. However, many people that know English still prefer using their native language in everyday life. And this includes using dozens of mobile apps daily. There are 3 million apps available in Google Play and more than 2 million in Apple App Store. If you want your product to be at the top of this list, it’s time to plan the app localization step and ASO tactics. This article will cover why and how you can improve your ASO with app localization and what essential aspects of app store optimization strategies you should consider.

What's New at Crowdin: April 2022

May 4, 2022 • 4 min read

This month, Crowdin announced more than 10 new apps, including Paligo, Zapier, Clockify, and Crowdin plugin for Unity. You can also enjoy new versions of translation cost reports per task and new webhooks about finished projects built. Keep reading to take a closer look at the recent updates.

Unity Game Localization with Crowdin Plugin

Apr 27, 2022 • 5 min read

Unity is known as a top-notch game development tool. The list of games made with Unity increases every year because the platform is constantly updating. Whether you are one of Unity's developers or just planning to join the community, remember the importance of adding a game localization step to your development cycle. Or learn with us how to do it afterward. When done right, game localization gives you a competitive edge and increases your revenue. In this article, you’ll learn how to translate Unity games with the Crowdin plugin, send your game content from Unity to Crowdin, provide context for your localization team, download completed translations, and more.

The Ultimate Guide to ICU Message Format

Apr 13, 2022 • 8 min read

ICU message format is certainly one of the standards of translation messages in i18n. This article will cover the ICU i18n and ICU message format basics, and how Crowdin handles it, since ICU translation can be a bit tricky and preview is required here to make a proper translation.

What's New at Crowdin: March 2022

Apr 6, 2022 • 6 min read

Crowdin releases new features every month. Here’s a new portion of updates launched this March: we updated Crowdin Store, released new apps, new versions of design plugins and external tools, added new languages to Watson IBM Translate MT, and the ability to search TM records across all TMs in your Crowdin Enterprise organization. Let’s go through the monthly round-up of the latest features, fixes, and apps so that you can get most of our both products.

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