Localization Tips and Product Updates

Email marketing is still king for reaching out to customers, building relationships, and promoting your business. It's incredibly effective, consistently delivering one of the highest returns on investment out there. We’re talking potential for something like $38 back for every dollar spent. Incredible, isn’t it? If you've seen that magic happen in your home market, doesn’t it make sense to try replicating that success in other markets? The idea of rolling out multilingual emails and newsletters might sound a bit challenging at first. Especially if you, like most of us, don't speak a dozen different languages fluently. But honestly, it’s far less complicated than you might imagine. In this guide we'll unpack why multilingual newsletters aren't just a nice-to-have but a must-have, and how you can make this whole process smoother – or even automate it completely. Here is a quick article’s summary: - The opportunity: go beyond the 20% of the world that speaks English, get access to global markets and increase your engagement and conversions. - It’s more than just words: success isn't just about translation. We'll cover why adapting your design, layout (for languages like Arabic or Hebrew), and even small details like dates and currency is extremely important. - AI and human power: use artificial intelligence (AI) and machine translation (MT) for speed and scale, but rely on human experts for the cultural aspect, brand voice, and quality, that are needed to build real customer trust. - The solution is automation: the most efficient way to manage multilingual emails and newsletters is to use a localization platform like Crowdin, which integrates with your marketing tools (Mailchimp, HubSpot, Braze, Figma, etc.) to automate the entire workflow. Keep reading for more detailed information on every aspect.

Android is used by many people worldwide, so getting Android localization right has become an essential part of making apps. You might be a beginner developer making your first Android app or an experienced programmer adding to your dozen or so other Android apps. But the main question is: who are you making this app for? This article will help you learn the key steps for the Android localization and reaching new markets.

More apps and connectors for your localization team, a new GraphQL API, and a fresh editor grid view to display more information for translators and proofreaders. In July, we released a lot of updates for you to get your hands on, from new apps like Miro, Appsmith, and Hygraph to features like bundles that allow you to export translations for multiple platforms by generating different files formats. Let’s dive into the July edition of Crowdin product updates.

Once your product is localized, your customers might expect other interactions with your brand to be in their native language. That’s the point where you should consider localizing your marketing assets, including your website, emails, blog, store listings, in-app notifications, ad banners, and other user-facing content. Also, the most crucial part of a multilingual marketing approach is figuring out what the client wants and adapting your offer to the needs of each market.

To connect more than 1.4 million seniors, families, friends, and caregivers in all 50 states of the USA and 120 countries worldwide, GrandPad relies on the Crowdin localization management platform. By utilizing a combination of machine engine pre-translation, professional translation services, and content delivery automation, GrandPad has been able to scale its growth while maintaining a personalized approach and close relationship with its customers. In this article, we’ll cover the story of how GrandPad uses Crowdin to grow their business, succeed in their tablet and two mobile app localization into 30+ languages and launch the product in 120 countries.

Are you looking to take your product global? To do so successfully, you'll need to understand terms like 'internationalization' and 'localization'. In this article, we'll break down both terms, their differences, and the benefits they bring to your business. Internationalization can be challenging to spell, so you can abbreviate internationalization as "i18n". Where 18 represents the number of letters between "I” and "N” in the word "internationalization". Same is done for "localization", where it becomes "l10n".

This June was full of updates. Starting from now, you can configure more than 20 webhooks for different types of events related to file and project changes, source strings and translation strings modification, task management, and more. Do more with your translation strings by using the new advanced filter option and the feature that allows you to delete all translations into one or a few languages. Plus, we’ve got some new apps like HubSpot CMS, Magento and Crowdin Translation Companion plugin for multilingual support. The plugin will help you translate messages from customers and your responses to provide better customer support. We also introduced a Developer Portal, so you can learn about CLI, API, and most importantly – how you can develop and publish apps for Crowdin.