How to Make Your Email Campaigns and Newsletters Multilingual? • 18 min read
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Email marketing is still king for reaching out to customers, building relationships, and promoting your business. It's incredibly effective, consistently delivering one of the highest returns on investment out there. We’re talking potential for something like $38 back for every dollar spent. Incredible, isn’t it? If you've seen that magic happen in your home market, doesn’t it make sense to try replicating that success in other markets?
The idea of rolling out multilingual emails and newsletters might sound a bit challenging at first. Especially if you, like most of us, don't speak a dozen different languages fluently. But honestly, it’s far less complicated than you might imagine.
In this guide we'll unpack why multilingual newsletters aren't just a nice-to-have but a must-have, and how you can make this whole process smoother – or even automate it completely.
Here is a quick article’s summary:
- The opportunity: go beyond the 20% of the world that speaks English, get access to global markets and increase your engagement and conversions.
- It’s more than just words: success isn't just about translation. We'll cover why adapting your design, layout (for languages like Arabic or Hebrew), and even small details like dates and currency is extremely important.
- AI and human power: use artificial intelligence (AI) and machine translation (MT) for speed and scale, but rely on human experts for the cultural aspect, brand voice, and quality, that are needed to build real customer trust.
- The solution is automation: the most efficient way to manage multilingual emails and newsletters is to use a localization platform like Crowdin, which integrates with your marketing tools (Mailchimp, HubSpot, Braze, Figma, etc.) to automate the entire workflow.
Keep reading for more detailed information on every aspect.
