Podcasts

Most developers, especially front-end developers, believe they get internationalization because they know how to translate strings. However, as Jan Amann put it on The Agile Localization Podcast, that belief is exactly the root problem. Internationalization is not translation; it’s product architecture. It’s how you model language, market variants, currency, locale, routing, content pipelines, testing, layout impact, and performance before you even think about translation keys. That is the mental switch most developers never make and why so many multilingual projects fall apart as soon as you add the third language, the first regional variant, the first new market, or the first SEO requirements. Jan has been thinking about this for half a decade. He’s the creator of next-intl (the internationalization library used by Ethereum’s website) and author of the i18n course for React/Next.js devs. And he says that developer misconceptions are the #1 blocker to building apps that actually scale globally. Listen to the new episode on: - Apple Podcasts - Spotify - YouTube

When you think of Brave, you probably picture the privacy-first browser taking on Big Tech. But behind the headlines about ad-blocking and crypto-rewards, another kind of innovation is quietly transforming how Brave reaches over 100 million users across more than 50 languages. That story starts with Andy Andersen, Brave’s Growth Product Manager for International Expansion, who's redefining what it means to scale global experiences in the age of AI. In his conversation with Stefan Huyghe on The Agile Localization Podcast by Crowdin, Andy shares how his team is weaving AI into localization to supercharge linguists' impact. Listen to the new episode on: - Apple Podcasts - Spotify - YouTube

In less than two years, Riskified went from having zero localized content to a fully translated, 396-page multilingual website, all without blowing the budget. Leading the charge was Kim Tran, Director of Digital Experience, who turned a complex global project into a masterclass in efficiency, collaboration, and smart technology adoption. In a recent episode of The Agile Localization Podcast, hosted by Stefan Huyghe, Kim shared how her team at Riskified navigated everything from vendor selection and executive buy-in to cross-departmental collaboration and AI-assisted translation, achieving global reach with measurable ROI. Listen to the new episode on: - Apple Podcasts - Spotify - YouTube

When people think of no-code, they often picture tools for scrappy startups or DIY website builders. But what happens when no-code platforms mature and suddenly some of the world’s largest enterprises are running their global digital presence without writing code? That’s the world Brett Domeny, Senior Group Product Manager at Webflow, lives in every day. In his conversation with Stefan Huyghe on The Agile Localization Podcast, Brett explains how no-code is no longer about quick fixes; it’s about giving development superpowers to everyone. Listen to the new episode on: - Apple Podcasts - Spotify - YouTube

When your company grows from a single flagship product to 55+ tools, one challenge becomes unavoidable: how do you keep localization fast, accurate, and consistent across all of them? That’s exactly the problem Semrush has solved. In a recent episode of The Agile Localization Podcast, host Stefan Huyghe sat down with Elena Sadchikova, Team Lead for Localization and UX Writing at Semrush, and Robbin van Schagen, Owner at TYPE Translations and former Semrush localization team member, to discuss how Semrush scaled its localization operations without sacrificing speed or quality. Listen to the new episode on: - Apple Podcasts - Spotify - YouTube

If you’ve ever tried to scale a multilingual CMS across departments, regions, and regulatory environments, you know the pain: bolt-on translation plug-ins, scattered workflows, and expensive “customizations” that age badly. In this episode of The Agile Localization Podcast, host Stefan Huyghe sits down with Mathias Bolt Lesniak, Project Ambassador for the TYPO3 Association, to unpack how one of Europe’s leading open-source, community-driven CMS platforms delivers enterprise-grade multilingual content at massive scale. Listen to the new episode on: - Apple Podcasts - Spotify - YouTube

Speed and accuracy in localization can mean the difference between delighting a user and losing them entirely. Agile localization has transformed how language professionals work. But while much of the focus has been on enterprise tools and large-scale vendor operations, freelance translators are carving out their own space, leveraging technology to deliver high-quality results while building lasting client relationships. On a recent episode of The Agile Localization Podcast, host Stefan Huyghe sat down with Simona Kisser, a technical translator and software localization specialist, to talk about the evolving role of freelance linguists. From the importance of context to the art of balancing speed and quality, Simona shared practical insights from over a decade in the field. Listen to the new episode on: - Apple Podcasts - Spotify - YouTube

If AI can translate entire websites in seconds, where does that leave human translators? According to Marco Trombetti, Co-founder and CEO of Translated, we're just getting started. In this episode of The Agile Localization Podcast, hosted by Stefan Huyghe and powered by Crowdin, Marco breaks down why the future of translation isn't a battle between man and machine, but a collaboration where the best of both worlds shines. From adaptive MT to specialized models like Lara, Marco shares how AI and humans can elevate each other, especially in a multilingual, multicultural world that demands both speed and nuance. Listen to the new episode on: - Apple Podcasts - Spotify - YouTube

When you think about global brands like Nike, it's easy to assume they've mastered the art of localization. After all, they have massive budgets, teams spread across continents, and every technical tool you can imagine. However, as Aaron Presley, Co-founder and Sr. Localization Architect at OnPurpose Studio, reveals in this episode of The Agile Localization Podcast, even the biggest brands get some foundational things wrong about how they localize their content and systems. In this wide-ranging conversation with host Stefan Huyghe, Aaron unpacks what makes or breaks a localization program, why it's rarely about the tools themselves, and why the real challenge lies in bridging the communication gap between developers and localization teams. Listen to the new episode on: - Apple Podcasts - Spotify - YouTube

When you think about localization technology, your mind probably jumps to translation management systems (TMSs), CAT tools, or maybe flashy new AI features. But if there's one piece of the puzzle that quietly makes the whole engine run smoother, it's middleware. In a recent episode of The Agile Localization Podcast, host Stefan Huyghe sat down with Istvan Lengyel, Founder and CEO of BeLazy, to unpack why middleware is moving from an afterthought to a must-have for modern localization. They dive into real-world insights on how middleware is democratizing access to scalable integrations, giving smaller LSPs the same power as industry giants, and why middleware might just become your single source of truth. Listen to the new episode on: - Apple Podcasts - Spotify - YouTube

In today's digital landscape, efficient localization isn't just a luxury – it's a necessity for global success. Yet many organizations struggle with maintaining consistency, managing terminology, and ensuring quality across multiple languages. Enter AI-powered localization tools, which are fundamentally changing how we approach these challenges. In this enlightening episode of The Agile Localization Podcast, host Stefan welcomes Dorota Pawlak, a seasoned AI Localization Consultant with over 15 years of experience in technical translation and multilingual computing. Through practical demonstrations and expert insights, she reveals how Crowdin's advanced features are revolutionizing localization workflows. Listen to the new episode on: - Apple Podcasts - Spotify Or watch demo session with Dorota on YouTube: <YouTubeEmbed id="R1uAL7HKNg" />

Most localization teams are still juggling Excel exports, tracking content across various repositories, only to be told they’re holding up the release. But what if localization could be seamless? What if it integrated cleanly into your CI/CD pipeline, aligned with design and dev teams, and delivered quality without friction? In a new episode of The Agile Localization Podcast, host Stefan Huyghe sits down with Daniel Finck, Localization Manager, Consultant, and Solutions Architect at Loquatics Consulting, to explore how engineering-led localization setups can scale without turning localization into the next IT roadblock. Listen to the new episode on: - Apple Podcasts - Spotify - YouTube