What Big Brands Get Wrong About Localization with Aaron Presley • 4 min read
When you think about global brands like Nike, it's easy to assume they've mastered the art of localization. After all, they have massive budgets, teams spread across continents, and every technical tool you can imagine. However, as Aaron Presley, Co-founder and Sr. Localization Architect at OnPurpose Studio, reveals in this episode of The Agile Localization Podcast, even the biggest brands get some foundational things wrong about how they localize their content and systems.
In this wide-ranging conversation with host Stefan Huyghe, Aaron unpacks what makes or breaks a localization program, why it's rarely about the tools themselves, and why the real challenge lies in bridging the communication gap between developers and localization teams.
Listen to the new episode on:
- Apple Podcasts
- Spotify
- YouTube