# Website Localization

SEO localization is not a simple translation - it is the complete adaptation of your website and SEO elements to fit the language, culture, and search intent of a target audience. This process, when done correctly, guarantees you traffic growth. If you ignore it, you end up with invisible content and wasted resources. The SEO industry experiences extreme changes every month: the rise of ChatGPT and Generative Engine Optimization (GEO), AI Overviews, and constant Google Core Updates. You may often hear, “SEO is dead”; however, it is not. SEO is evolving. Even with the rise of AI, Google has made it clear that high-quality, optimized content remains the foundation of visibility. Nowadays, simple business translation is no longer enough. To win, you need to combine the best SEO practices with the must-have localization process. In this guide, we will discuss exactly how to build a successful SEO Localization strategy. The article covers: - What is SEO localization, and how does it differ from simple SEO translation? - Why is localizing SEO beneficial for you? - Which elements do you need to localize? - 5 Main Steps for SEO localization. - What tools to use. - SEO localization checklist. - KPIs to track the performance. - How to utilize AI and localization tools to simplify the process. Interested in the practical part? Jump to the key steps of SEO localization.

More than half of the global online consumers tend to choose products based on the brand and how it communicates its values to the person. A successful business is not only one that provides quality but also speaks and relates to the customer. Both figuratively and literally. So, how can you make sure your e-commerce message sounds right with people all over the world? The answer lies in website localization. Website localization is a complex process. But it will help you expand globally as well as connect with the target region. This article will cover what website localization is, the benefits of the process, and provide a step-by-step guide on how to localize a website. Let's get started! Article Highlights: - Website translation is only one of the processes included in website localization. Such a complex process that also requires adapting local content to align with cultures and preferences. This allows to meet user expectations, and to create an authentic user experience. - Successful localization of web content enhances user engagement and conversion rates. This leads to increased trust and satisfaction among global audiences. - Utilizing AI and effective localization tools simplifies the process. It enhances accuracy and enables continuous updates. This ensures ongoing relevance in diverse markets.

While English is known to be the lingua franca of the web, when you look at the the top languages by number of native speakers, the result looks fairly more diverse: 1. Chinese (1.3 billion native speakers) 2. Spanish (485 million native speakers) 3. English (373 million native speakers) 4. Arabic (362 million native speakers) 5. Hindi (344 million native speakers) With language being the foundation of communication, it’s clear that if you want to make your web content available to an international audience, you can enhance the user experience by supporting more than a single language. Internationalization, often abbreviated to i18n, prepares your application for localization to any language or region. In this article, we will explore the process of adapting a Next.js site that was initially designed for a single language & market to be able to cater to an international audience. We will achieve this by implementing internationalization using next-intl library, specifically created for Next.js. The preferred choice for the App Router due to its deep integration with React Server Components, robust type-safety, and an architecture optimized for performance. To practically explore this transition, we will discuss the Next.js i18n of an e-commerce storefront for a bicycle manufacturer based in the UK that is planning to sell its products to Switzerland.

In this article, you will learn the basics of Astro website localization and i18n, so you can make your site multilingual to reach new markets. We'll discuss i18n and localization best practices that will ensure that you can adapt an application to meet the cultural, language, and other requirements of a country or region you're targeting. Integrating your localization software with an Astro-based website is an important step to automating the localization process. Let’s start with a walk-through on how to set up language sub-paths and connect Crowdin to your Astro project.

What if your e-commerce success isn't defined by your current borders but by the ones you haven't yet crossed? While many assume a simple translation agency is all it takes to scale internationally, actual global growth demands far more. E-commerce website localization goes beyond language, encompassing everything from adapting your store's SEO and local currencies to managing payment methods and culturally relevant imagery. Research conducted by Forrester Consulting reveals that companies utilizing localization automation can achieve a 345% return on investment within three years. These numbers clearly demonstrate the value of website localization. Looking to grow your e-commerce business? Mastering e-commerce localization is your key. Discover how Crowdin, a powerful e-commerce localization tool, gives you the automation and workflow management to reach new markets.

Managing an e-commerce platform or any other type of website is never a set-and-done job. Platforms are evolving, the target audience is changing, and you, your business, and all your digital assets must change with them. Never mind continuous content creation, which is necessary to attract more site visitors. An important thing to keep in mind is business growth and product localization. So, is there any solution that allows marketing teams and other non-technical users to adjust the digital content with ease? A content management system is a flexible solution that will help you remain in control of website content to not only adjust your business to the trends, but also aid with complex processes like website localization and business expansion. In this article, we will learn what a content management system is, how a content management system works, how to choose the best CMS and localization apps for CMS that have features for translating content and publishing pages into more than one language, and the benefits of a multilingual content management system.

The increasing number of eCommerce stores encourages merchants to scale up their businesses to outrun the competition and stay on the market. Magento localization requires you to go through a lot of steps, among which translation stands out the most. It is a time-consuming and daunting task. But Magento translation pays off in the long run if you use the right tools to optimize the process.

Ida Giersing is Head of Localization and Copywriting at Trustpilot, the online customer review platform that seeks to become a universal symbol of trust by bringing businesses and consumers together under the tagline Behind every review is an experience that matters. In this blog, Ida talks about a third culture kid finding a home in localization, UX writing and localization under the same roof, and how to apply technology in the service of language.

Ivan Pugin is Localization Team Lead at Wrike, developers of project management software with a mission to help companies to be as productive as they can. At Wrike, Ivan and his colleagues have set up localization processes from scratch, seen the company’s growth from a start-up to a global player, and its acquisition by Citrix in early 2021. In this blog, Ivan talks about setting localization up from scratch, his passion for automation, Wrike’s localization metrics, and the next steps for his small but perfectly formed team.

Website localization is a great way to grow your audience, launch your product in more locales, and boost adoption in the existing locales. To make your WordPress website multilingual, you need a plugin that helps you add translations to your website. That is why we’re introducing an app that helps you integrate Crowdin with the WPML (WordPress Multilingual) plugin. In this article, you’ll learn how to send content from WPML to Crowdin, download completed translation jobs, choose target languages and translation strategies.

Localizing websites is a great way to appeal to millions of potential customers around the world. What if we say that website translation does not require busy engineers’ involvement and a tedious preparation process? And no, we won’t tell you how to enable the Google Translate add-on in your browser and translate a webpage with it as a user. Why? Simply because it is leading to a bad user experience, and what's more, such “localization” can often hinder and confuse your potential customers. Don’t risk losing a potential client, especially since the website translation is simple with Crowdin. This guide will walk you through the steps to automate your website localization using Crowdin's powerful Website Translator integration. This new tool works by crawling your live website for translatable content and syncing it with your project, eliminating the need for manual work.