Multilingual Marketing Strategy: Key Steps • 12 min read
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Once your product is localized, your customers might expect other interactions with your brand to be in their native language. That’s the point where you should consider localizing your marketing assets, including your website, emails, blog, store listings, in-app notifications, ad banners, and other user-facing content. Also, the most crucial part of a multilingual marketing approach is figuring out what the client wants and adapting your offer to the needs of each market.