# Translation Strategies

In global business, companies have to adjust to different cultures and preferences. Localization strategy is all about tweaking products and services to fit the needs of a new market. It's super important as businesses grow internationally and want to connect with different groups of people. This article explains localization strategy and why it's a big deal in global business. We'll share seven tips to help companies do localization well, like understanding local cultures, adapting language, and following the rules. These simple tips will allow businesses to do well in global markets.

This guide explores the key differences between transcreation and traditional translation. You'll discover why one goes much deeper than the other to help your brand truly connect and succeed in any market. Quick article overview: - What's the difference? Translation focuses on linguistic accuracy (what is said), while transcreation focuses on emotional and cultural impact (how it is received). - When to use transcreation: Essential for marketing slogans, ad campaigns, brand messaging, and creative content where emotional connection and cultural nuance are critical for success. - When to use translation Best for technical documents, legal contracts, user manuals, and informational content where precision and literal accuracy are non-negotiable. - The solution: Crowdin offers tools, including the transcreation app, to manage both processes within a single localization platform. Keep reading for more detailed explanations and real-world examples.

This article will explore the world of computer-assisted translation (CAT) tools. We will discuss their types, features, benefits, examples, and how to choose the best tool for your needs. Whether you are a translator, a project manager, or simply interested in language technology, read on to learn how CAT software can assist your localization. \For further clarity, we use 'CAT Tool' and 'CAT Software' as the same concepts in this guide. Before we dive into the details, check out this summary on the guide of CAT software: - Definition: CAT tools are software applications designed to technologically support translators and make their translation process faster, more organized, and consistent. - Main types: 1) Desktop-Based (installed locally for offline work), 2) Cloud-Based (used online via a browser), and 3) Hybrid (a blend of online and offline capabilities). - Key benefits: Increased productivity and decreased costs with Translation Memory (TM), enhanced brand consistency and translation quality via Terminology Management and automated QA checks, and better teamwork with collaboration features. - The workflow includes project setup (defining languages, resources, and teams), importing source files, segmenting content into manageable parts, translating phases, collaborative review and editing, and exporting the completed translations in the needed format. - How to choose the best software: Evaluate the project's specific translation requirements (like volume and languages), file formats you need to translate, necessary collaboration and project management features, your budget, and the provider's data security and compliance standards. <BlogCTA title="Looking for a CAT tool?" subtitle="Try Crowdin's CAT Functionality with a 14-day Free Trial" buttonUrl="https://crowdin.com/page/freelance-translators" buttonText="Learn more" />

You know that feeling? The one when you're trying to launch a new product, update your website, or roll out a killer marketing campaign to customers all over the world. And suddenly you're drowning in spreadsheets, email chains, and an endless stream of corrections? Trying to manage translations manually can feel a lot like a mess. It's frustrating, and frankly, it's a colossal waste of time and money. If you've ever faced sending files back and forth, trying to keep track of versions, or just ensuring that "fluffy" doesn't accidentally become "hairy" in another language, then pull up a chair. Because we need to talk about something that can change your localization game: a Translation Management System (TMS). Content Overview - What is a TMS? It's a cloud-based platform that automates and manages your entire localization workflow. - Why invest in a TMS? It saves time and money, improves teamwork, speeds up delivery, and ensures brand consistency. - What features does a Crowdin TMS have? Key features include Translation Memory, Glossary, Machine Translation (MT), AI features, In-Context Editors, Workflow Automation, and integrations with your content tools. - How do you choose the best TMS? Look for scalability, ease of use, strong integration capabilities, reliable support, robust security, and a flexible pricing model. - Is TMS only for large companies? No, TMS solutions are available and highly beneficial for businesses of all sizes, from startups to large enterprises. <BlogCTA title="Looking for a TMS?" subtitle="Learn About Crowdin" buttonUrl="https://crowdin.com/demo-request?utmsource=blog&utmmedium=referral&utmcampaign=tms&utmterm=tms" buttonText="Request Demo" />

Machine translation has always been a controversial topic in the multilingual world, but MT is here to stay, so let’s see what are the types, use cases, and how it can help. We’ll also cover which MT engines are available in Crowdin and how to leverage them.

In the global economy, localization and translation are essential. However, for newbies, the terminology employed in localization and translation can be confusing. In this article, we will provide a comprehensive glossary of key terms in localization and translation, along with explanations and examples to help you better understand this important field.

Localization is the process of making a product or service fit the cultural, linguistic, and other needs of a specific target market. Localization is an important part of growing a global business because it helps companies connect with customers in different parts of the world, improve customer satisfaction and loyalty, and, as a result, generate more revenue. In this blog post, we will explore the benefits of localization, the difference between translation and localization, how localization works, and how to create a strategy.

Localization is all about adapting to the local needs of our customer base. Be it the language, cultural information, or preferred color. We need localization to make sure we serve our customers the product they deserve. Although, it is a huge topic, today we'll be focusing on localization testing.

Design for internationalization is essential for any business wanting to reach a global market. In this blog post, we will discuss the importance of design for internationalization and how to best prepare the design for internationalization to make your product or service attractive to people worldwide.

As a SaaS business grows, it becomes more important for you to make your product available to users all over the world. As more and more customers from different locales come in, you might start to wonder how to tackle SaaS localization and translation without creating extra work or complicating the processes that already work. No matter how much content you have and how many people are creating and editing it, with the proper infrastructure and tools, it is possible to create a multilingual product that will help you win customers speaking different languages and grow your business. Translation and localization can be automated, so there’s no copy-pasting for you.

The increasing number of eCommerce stores encourages merchants to scale up their businesses to outrun the competition and stay on the market. Magento localization requires you to go through a lot of steps, among which translation stands out the most. It is a time-consuming and daunting task. But Magento translation pays off in the long run if you use the right tools to optimize the process.

The main aim of multilingual surveys is to reach more people for more feedback and information. To run a multilingual survey, you'll first need to create a base survey in one language. Then, you can translate your survey using Crowdin + Typeform integration. Once your survey, form, or quizz is translated, you'll have a separate one in each language, so you can reach people all over the world. We'll discuss why and how to create multilingual surveys in this article.

App stores are available all over the world. Everyone wants their apps to be seen and used by as many people as possible. Because of this, app translation is crucial for every company expanding to new markets. When creating a multilingual app, you want to ensure it works well across all platforms. Modern projects are often spread across different platforms and built with different stacks. For example, you must translate an app with the same functions for Android, iOS, and the web. In this case, you need a way to localize the same content for different platforms only once.

If you sell a product or service online, it's likely that your customers come from more than just the country where your business is based. If your chatbot can help users with everything from purchasing to getting customer service but only speaks English, you might turn away whole groups of potential customers. It is where a multilingual chatbot comes in. Multilingual chatbots can help businesses in many ways, from getting more leads to making more sales. But one of the most common ways to use a bot is to give excellent customer service on demand. A multilingual chatbot is a great way to do it if you want to make your business more open and accessible to new markets worldwide.

At Tomedes, a translation services agency, Crowdin has been one of the most useful tools for all translation and localization projects. It has allowed the company to work efficiently with our ever-growing community of 20,000 native translators to provide 120+ languages and 950+ language pairs. This article will focus on how to onboard new vendors in using Crowdin and what features are most helpful when conducting QA management.

Once your product is localized, your customers might expect other interactions with your brand to be in their native language. That’s the point where you should consider localizing your marketing assets, including your website, emails, blog, store listings, in-app notifications, ad banners, and other user-facing content. Also, the most crucial part of a multilingual marketing approach is figuring out what the client wants and adapting your offer to the needs of each market.

“The best place to hide a dead body is page two of Google”. This funny quote is guaranteed to get some laughs out of your audience every time you use it. But the hard truth is that the first result in Google does get almost a third of all clicks. So if you want your website to have a chance of success, this is what you should be aiming for. To get to that dreamy first results page, companies and website owners resort to Search Engine Marketing strategies, combining paid ads campaigns with seriously optimized content to drive traffic and ultimately convert users into clients. In this article, you’ll learn why SEO efforts shouldn’t stick to only one language and how you can significantly improve your SEO results by thinking global.

If you’re reading this article, you probably want to know why you need multilingual support when working with customers worldwide. You are well aware that English is the most spoken language globally. But English is in third place in terms of the number of people who speak it. At the top of this list, you can find Chinese and Spanish. Also, Internet World Stats says that most Internet users live in China and India. And more than 1 billion people in each of these countries. In Europe, where people speak 20+ languages – the population is about 740 million. While in the US, this figure is over 330 million people. Just compare each market's size and how many more people you can reach by adding more languages. If your target audience is in the US or UK, you do not need to think about multilingual support. But if you have clients from Europe and other non-English-speaking countries, create appropriate language versions. The percentage of people who know English in a country may be minimal, and knowledge in other languages is an advantage. Here's the information on why you need multilingual customer service, its benefits, and how to do it.

Do you want your software to be used all over the world? If your answer is yes, it’s time to think about localization (l10n). This guide covers everything you need to know: what is it, how to do it, best practices, and how it can support your product's efficient expansion and delivery around the world (based on real-world examples). In this guide, you'll learn: - Why is it important: the four key benefits, including how it helps you enter new markets faster, expand your customer base, and grow revenue. - The modern approach: understand the difference between outdated "waterfall" methods and the agile, continuous localization workflow. - A 5-Step Plan: we'll walk you through the entire localization process, from connecting your code repository to managing translations and final quality testing. - The tools to use: learn how a localization platform like Crowdin automates the entire workflow and integrates with the tools you already use, like GitHub and Figma.

Each translation and localization project is unique, and so should be your translation approach. Once you decide to implement machine translation (MT), you already guarantee yourself shorter turnaround times and cost reduction. But to maintain the quality of your copy, you'll need post-editing. This article will focus on what is machine translation post-editing, its types and its benefits.

Our new offer – Crowdin Language Services, is the fastest way to prepare content for your multilingual audience. Along with the localization management platform, we now deliver professional translation services. Want to reach a multilingual market? Now you have a quick and easy solution. Upload your files and order translations from a new vendor – Crowdin Language Services.

If you're already a pro at localization, you probably think that localization is an excellent way to reach target audiences from a specific region. If you're starting out, localization means the whole process of adapting content to suit a different regional audience. Today, we'll talk about the place of localization in UX and translation in design. In the past, localization may have been considered separate from the entire web design process. Maybe even an afterthought. But in the current, more vastly globalized web development scene, that mindset can lead companies dangerously closer to irrelevance. UX Localization first, not last — this is one of my team's common mantras at Tomedes, a localization services provider, believes in and applies in our customer projects. We're adapting the client's content from one region to another. We'll tell you more about our experience of putting localization first and how Crowdin helps us with this approach.

Until recently, UI localization and design were two independent processes. Moreover, usually, localization was initiated after the product succeeded and was about to scale. The growing customer demand to use products in their native languages, though, makes teams release multilingual products right from the start. Localization becomes an ongoing process for most companies. To empower design teams to participate in the company's localization initiatives more actively, we've launched plugins for Adobe XD, Figma, and Sketch. This post will embrace user interface localization best practices and showcase how you can use the plugins to adapt them to your localization workflows.

For a non-tech-savvy person, creating an SRX file with the segmentation rules might become a time-consuming task. You need to go through the list of specifications and compose the rules using the XML vocabulary. On the other hand, merging and splitting the strings manually might take an even longer time. Luckily, there’s now an intuitive way to add custom segmentation rules, test, and apply them to similar strings automatically. In this post, we’ll take a closer look at content segmentation, discuss why it is important in localization, and give you step-by-step instructions on how you can quickly add custom segmentation with the Segmentation Rules Generator app.

As much as 60% of consumers worldwide ‘rarely or never’ buy from English-only websites. This proves that if you’re looking to enter foreign markets, your content has to be localized. But before that, consider writing for translation and localization from the very beginning. Read on to discover some writing for translation tips and how you can accelerate the localization process to improve its cost and time efficiency.

They say you can't improve what you can't measure. A pretty obvious statement that gets trickier if applied to the translation quality control. Localization quality assurance is a complex task that includes linguistic QA, visual QA, functionality QA, and more. You can now cope with the first one easier and get more insights into the contributors' performance with the Linguistic Quality Assurance app. Read on to learn how you can configure the app for your Crowdin and Crowdin Enterprise projects and track the quality, productivity, and efficiency of translation with the industry-standard metrics.