Localization Tips and Product Updates

Setapp is a subscription-based service for Mac applications created by MacPaw Inc. in 2016. It provides access to a growing collection of Mac software from different developers for a fixed monthly fee. MacPaw company already had an experience of localization with their other product CleanMyMac. That was localized into 3 languages and the experience proved to be successful as the company received a substantial rise in the user attraction and retention rates.

This fall, we released a new beta feature — Auto-substitution, which is now successfully out of beta. The main purpose of Auto-substitution is to increase the benefit of using the Translation Memory (TM) by suggesting translations with a higher similarity match. The feature recognizes non-translatable elements (such as tags, HTML entities, placeholders, numbers and more) in translations suggested by TM and if they differ from the ones in the source string feature replaces them.

Did you know that simply great translations might not always be the same as relevant to your app translations? Accurate translations depend on many factors such as translation context, the translation team you choose, quality of the source strings, and many other things. Companies usually concentrate on the translation team and often overlook the importance of providing translation context. Which tends to result in poor quality translations or the ones that aren’t relevant to your app.

Now you can integrate your project in Crowdin with JIRA. This simplifies communication about mistakes in the source strings between translators and developers. Translators report mistake in the source string issues in Crowdin. Developers instantly know about them, because each becomes a sub-task in JIRA automatically. Once the mistakes are fixed and the strings in Crowdin are updated translators would be able to get down to making relevant translations. This way the localization process in your project would go faster.

In 2015, we were pretty excited to reach 500 000 of registered users. Well, we just reached another milestone. But we can’t really say we are happy about it. Because we are more than happy — we are thrilled! Thrilled to tell you that just in 2 years the number of registered users doubled!

We’re pretty excited to share the news: project managers, owners, proofreaders, and translators get the updated reports today! They are much easier to use, have a cleaner UI and a few new features. We also reviewed all of your suggestions for improvement of reports and implemented the most requested ones. We believe that you’ll be able to increase your productivity and manage the work on the project better using the updated reports.

Tasks are the way for you to stay on top of things, get the needed work done in time, make sure both translators and proofreaders know what to do, and the work is split equally, so the progress goes faster.