24 Languages, 2.7 Million Words - Inside Pipedrive's Localization Machine with David Edwards • 4 min read
Localization has never been more essential or complex than it is today. Businesses aiming for global reach rely on seamless translations, localized interfaces, and culturally appropriate content to connect with diverse markets. However, despite all the advancements in localization tools, a critical gap remains: they often fail to meet the needs of buyers.
Localization at scale isn't for the faint of heart. With 24 languages, 2.7 million words annually, and over 400 developers producing content daily, Pipedrive has mastered the art of agile localization. At the helm of this monumental task is David Edwards, Group Design Manager of Internationalisation.
In a recent episode of The Agile Localization Podcast, David shared insights into how Pipedrive manages its vast and complex localization operations. From the importance of automation to working seamlessly with developers, here's a behind-the-scenes look at Pipedrive's localization machine.
Listen to the new episode on:
- Apple Podcasts
- Spotify
- YouTube