# Tips

As we've already discussed in our previous post, localizing at the design stage is crucial for companies working for a global audience. In many industries like SaaS, e-commerce, and mobile app development, products frequently need updates. Design-stage localization helps prevent design issues caused by varying text lengths and different language structures. With Crowdin for Figma, automated synchronization between the designers, developers and translators means faster time to market, as well as fewer bugs. Teams can ensure that translations are accurate and fit within the localized design. Want to try it out for yourself? Let's take a look at how everything works. We're not yet diving into the technical details -- you'll find them here. For now, let's give you a high-level overview.

Design and development teams working on global products face the challenge of localizing content for different markets while keeping the workflow smooth and efficient. Here's where Crowdin, a Figma translation plugin, comes into play. It empowers designers to work hand-in-hand with translators, smoothly integrating localization into the design and development process – no need to wait until a translator gets back to you. With the ability to send texts for translation directly from Figma and review translations in context, Crowdin for Figma makes localized design faster, more accurate, and less prone to errors.

Accurate translation is essential to facilitate global collaboration. Traditional translation methods often require significant time and resources. Combining Crowdin AI and human translations offers faster and more consistent results. By harnessing the power of AI, you can enhance its translation capabilities and optimize resource allocation. Discover how AI revolutionizes the localization process and workflow by enhancing translation accuracy through contextual understanding in this article.

In global business, companies have to adjust to different cultures and preferences. Localization strategy is all about tweaking products and services to fit the needs of a new market. It's super important as businesses grow internationally and want to connect with different groups of people. This article explains localization strategy and why it's a big deal in global business. We'll share seven tips to help companies do localization well, like understanding local cultures, adapting language, and following the rules. These simple tips will allow businesses to do well in global markets.

If you're curious about how Crowdin AI can enhance your localization projects, this article answers some frequently asked questions about price, customization, and best practices. Let’s discover if an AI can translate and the best way to use AI tools for language translation. <YouTubeEmbed id="ZqfvNIMpp4Q" />

Effective communication transcends mere translation to connect with audiences worldwide. One powerful method that businesses employ to bridge these linguistic and cultural gaps is transcreation. In this article, we explore the definition of content transcreation, its significance, use cases, workflow, and the difference between transcreation and translation.

We often emphasize the importance of providing context for translators. The more context you provide, the better translation quality you can get. This is especially important when it comes to web or mobile applications. Since texts for app translation are typically short, context would help translators decide which translation variant should be used. With Crowdin, you can provide translation context in multiple ways. It can either be a textual context for every key or an in-context preview to let translators browse the web app while translating. A manager in a Crowdin project can add screenshots, so translators can see exactly how the key would be used in the app. Let’s stop on the screenshots, they are great but might be hard to add for every key and maintain them relevant as your project evolves. One of our customers – Bounce, recently implemented a great solution for managing project screenshots. The amount of screenshots they manage is huge! Bounce project has 8000 screenshots in Crowdin, covering a big part of their product – a mobile app for luggage storage and pickup and their email templates. These screenshots are being updated as the product evolves. No manual work, the whole process is automated. How can that be possible? Let’s figure it out.

If you already localized your website or some landing pages, it’s a good idea to consider Google Ads localization as well. Copy-pasting texts and sending files to translators can be time-consuming, that’s why we created an app to automate Google Ads translation. In this article, we will explore the advantages of running multilingual campaigns, and explain how Crowdin’s apps for Google Ads and Facebook Ads can help you translate your ads faster.

Localization is the process of making a product or service fit the cultural, linguistic, and other needs of a specific target market. Localization is an important part of growing a global business because it helps companies connect with customers in different parts of the world, improve customer satisfaction and loyalty, and, as a result, generate more revenue. In this blog post, we will explore the benefits of localization, the difference between translation and localization, how localization works, and how to create a strategy.

As a SaaS business grows, it becomes more important for you to make your product available to users all over the world. As more and more customers from different locales come in, you might start to wonder how to tackle SaaS localization and translation without creating extra work or complicating the processes that already work. No matter how much content you have and how many people are creating and editing it, with the proper infrastructure and tools, it is possible to create a multilingual product that will help you win customers speaking different languages and grow your business. Translation and localization can be automated, so there’s no copy-pasting for you.

At Tomedes, a translation services agency, Crowdin has been one of the most useful tools for all translation and localization projects. It has allowed the company to work efficiently with our ever-growing community of 20,000 native translators to provide 120+ languages and 950+ language pairs. This article will focus on how to onboard new vendors in using Crowdin and what features are most helpful when conducting QA management.

Peter Kovacs is the Director of Global Expansion at Kinsta, a managed WordPress hosting platform operating at the top end of the market, providing fast and stable website and e-commerce platform hosting for over 24,400 companies across the world, with guaranteed uptime. In this blog, Peter talks about building a global footprint from scratch, being a localization outsider, and how, for Kinsta, it’s tech-enabled humans that rule all the way.

Email marketing is a popular way to reach out to potential or current customers and promote your business. You can make international versions of your successful email marketing campaigns with email localization to see if you can get reasonable conversion rates in other markets or try to improve current ones by localizing your email results everywhere. Email multilingual marketing may seem hard at first, especially if you don't speak the native language of your audience. In reality, though, it's not as hard as you might think. Let's find out in this localization tutorial what email localization is, what it can do for you, and how you can make this process easier and even automate it.

Android is used by many people worldwide, so getting Android localization right has become an essential part of making apps. You might be a beginner developer making your first Android app or an experienced programmer adding to your dozen or so other Android apps. But the main question is: who are you making this app for? This article will help you learn the key steps for the Android localization and reaching new markets.

Once your product is localized, your customers might expect other interactions with your brand to be in their native language. That’s the point where you should consider localizing your marketing assets, including your website, emails, blog, store listings, in-app notifications, ad banners, and other user-facing content. Also, the most crucial part of a multilingual marketing approach is figuring out what the client wants and adapting your offer to the needs of each market.

Are you looking for a way to offer your product worldwide? Then you probably already have come across terms like "internationalization" and "localization." Let’s talk more about these steps of taking your product global.

“The best place to hide a dead body is page two of Google”. This funny quote is guaranteed to get some laughs out of your audience every time you use it. But the hard truth is that the first result in Google does get almost a third of all clicks. So if you want your website to have a chance of success, this is what you should be aiming for. To get to that dreamy first results page, companies and website owners resort to Search Engine Marketing strategies, combining paid ads campaigns with seriously optimized content to drive traffic and ultimately convert users into clients. In this article, you’ll learn why SEO efforts shouldn’t stick to only one language and how you can significantly improve your SEO results by thinking global.

If you’re reading this article, you probably want to know why you need multilingual support when working with customers worldwide. You are well aware that English is the most spoken language globally. But English is in third place in terms of the number of people who speak it. At the top of this list, you can find Chinese and Spanish. Also, Internet World Stats says that most Internet users live in China and India. And more than 1 billion people in each of these countries. In Europe, where people speak 20+ languages – the population is about 740 million. While in the US, this figure is over 330 million people. Just compare each market's size and how many more people you can reach by adding more languages. If your target audience is in the US or UK, you do not need to think about multilingual support. But if you have clients from Europe and other non-English-speaking countries, create appropriate language versions. The percentage of people who know English in a country may be minimal, and knowledge in other languages is an advantage. Here's the information on why you need multilingual customer service, its benefits, and how to do it.

How many languages do you speak? And how many people you know are bilingual or even multilingual? English is a global language recognized as an official language in around 67 different countries. However, many people that know English still prefer using their native language in everyday life. And this includes using dozens of mobile apps daily. There are 3 million apps available in Google Play and more than 2 million in Apple App Store. If you want your product to be at the top of this list, it’s time to plan the app localization step and ASO tactics. This article will cover why and how you can improve your ASO with app localization and what essential aspects of app store optimization strategies you should consider.

ICU message format is certainly one of the standards of translation messages in i18n. This article will cover the ICU i18n and ICU message format basics, and how Crowdin handles it, since ICU translation can be a bit tricky and preview is required here to make a proper translation.

Each translation and localization project is unique, and so should be your translation approach. Once you decide to implement machine translation (MT), you already guarantee yourself shorter turnaround times and cost reduction. But to maintain the quality of your copy, you'll need post-editing. This article will focus on what is machine translation post-editing, its types and its benefits.

If you're already a pro at localization, you probably think that localization is an excellent way to reach target audiences from a specific region. If you're starting out, localization means the whole process of adapting content to suit a different regional audience. Today, we'll talk about the place of localization in UX and translation in design. In the past, localization may have been considered separate from the entire web design process. Maybe even an afterthought. But in the current, more vastly globalized web development scene, that mindset can lead companies dangerously closer to irrelevance. UX Localization first, not last — this is one of my team's common mantras at Tomedes, a localization services provider, believes in and applies in our customer projects. We're adapting the client's content from one region to another. We'll tell you more about our experience of putting localization first and how Crowdin helps us with this approach.

The idea that machine translation systems can't handle translations on a decent level is challenged daily. In our time, technology serves as an assistant rather than a competitor in many spheres. The localization and translation industry is not an exception. We're talking about CAT and TMS tools, machine translation engines, automated QA checks. Over the years, this list has not only increased, but each technology has also improved. This article will focus on machine translation, market leaders, and how you can use them to pre-translate content on the Crowdin localization management platform.

From the early days of computer games and the first versions of Nintendo and Sony PlayStation, technology evolved significantly, now video game sector is incredibly large and even broader than the movie and music industries. Even though it doesn't receive the same public attention, there are over three billion gamers worldwide. It’s 38% of the world’s population. Localizing games allows you to improve your sales, increase the number of downloads, satisfy your international players, keep your place in a competitive market, and boost your App Store rating.

As your product grows, your localization projects typically follow. But figuring out which tools you should use to format your files, check sources, create TM – let alone understanding what each tool even does – can be a confusing task. This is especially true when you consider a long list of tools to choose from. That’s why we prepared this post about some Crowdin apps that can ease your localization process. Read about how to create a translation memory by uploading your previous sources and translations to Crowdin and ensuring the source texts’ quality, so translators don’t carry errors into translations.

Localization success is not just about linguistic accuracy, it’s about customer engagement and using localization to drive brand value and market wins. This Crowdin Quick Take brings you 3 key metrics for localization success and answers the question, “How do you know if your languages are doing well?”

Quality translation is fundamental. Translation errors, however small, can have a big impact on your product’s success. Low-quality translations can negatively impact your relationships with clients and your company’s reputation. Setting up the initial translation quality checks in Crowdin takes little time at the start and saves you time later.

Ivan Pugin is Localization Team Lead at Wrike, developers of project management software with a mission to help companies to be as productive as they can. At Wrike, Ivan and his colleagues have set up localization processes from scratch, seen the company’s growth from a start-up to a global player, and its acquisition by Citrix in early 2021. In this blog, Ivan talks about setting localization up from scratch, his passion for automation, Wrike’s localization metrics, and the next steps for his small but perfectly formed team.

import { Icon } from "astro-icon/components"; Get the best out of Crowdin and localize your product smarter with features available on the project settings, online editor, and resources tab. Different teams may apply the same feature differently – they just need to experiment a bit to figure out what works best for each. That's why we would like to round up some Crowdin features you might not know about to help your localization team enjoy our tool to the fullest.

If there was a single word that describes what engineers look for in the localization process, what would it be? We found the answer long ago as we only started as a company. AUTOMATION is the solution to almost every challenge development teams face nowadays when building multilingual products. Our collection of tools for development teams is one of the most extensive and ensures the level of automation developers seek. There are also apps to provide translators with context, better manage community translation, customize QA checks and placeholders, and more!

Crowdin Editor is designed to bring together all the information translations teams might need while working on the content. There are MT and TM engine suggestions, comments, search, filters, context, file preview, and terminology. All in one place. Apps in this collection will extend the Editor even more. They will allow translators to watch videos when translating subtitles, run mobile applications, preview XML files in the XSL styling, modify glossary terms, and even play a game during a break — everything not leaving the Editor. Because less time juggling tabs means more time to move the translation work forward.

Localization used to be a part of the app scaling strategy. But not anymore. Today, when users download a mobile application, they already expect it to match their language preferences. So no matter what stage of the app development you're in, localization should be part of it. The good news, localization is no longer a process that slows down everything. If done with the right technology, it is smoothly integrated into the development process and becomes an integral part of the app life cycle. Let's discuss automation in the iOS and Android app localization, sharing translations between app localization projects, and providing context for translators. You’ll also learn about string localization without resource files and export Android XML and Strings files if the sources were uploaded in other formats.

Until recently, UI localization and design were two independent processes. Moreover, usually, localization was initiated after the product succeeded and was about to scale. The growing customer demand to use products in their native languages, though, makes teams release multilingual products right from the start. Localization becomes an ongoing process for most companies. To empower design teams to participate in the company's localization initiatives more actively, we've launched plugins for Adobe XD, Figma, and Sketch. This post will embrace user interface localization best practices and showcase how you can use the plugins to adapt them to your localization workflows.

As much as 60% of consumers worldwide ‘rarely or never’ buy from English-only websites. This proves that if you’re looking to enter foreign markets, your content has to be localized. But before that, consider writing for translation and localization from the very beginning. Read on to discover some writing for translation tips and how you can accelerate the localization process to improve its cost and time efficiency.

At the end of the year, when achievements are evaluated, and the big goals ahead are all set, we start to look for ways to optimize the usual processes. It's a great time to rethink how we are doing things daily, and localization processes are not an exception. There's always a place for improvement. In localization, we believe productivity depends on how many routine tasks you can automate and the technology you use to do the rest of them. We've assembled a collection of Crowdin Apps to help you with the full-scale management of your localization workflow. All of them are free to use and can be installed for your Crowdin and Crowdin Enterprise projects.

Localizing websites is a great way to appeal to millions of potential customers around the world. What if we say that website translation does not require busy engineers’ involvement and a tedious preparation process? And no, we won’t tell you how to enable the Google Translate add-on in your browser and translate a webpage with it as a user. Why? Simply because it is leading to a bad user experience, and what's more, such “localization” can often hinder and confuse your potential customers. Don’t risk losing a potential client, especially since the website translation is simple with Crowdin. We’ll provide you with a technology aimed at helping teams localize websites effortlessly. No manual source content export or translation copy-pasting. Let’s look at the website localization tips and how to translate websites on WordPress, Webflow, Joomla, or any similar website builder tool using Crowdin.

They say you can't improve what you can't measure. A pretty obvious statement that gets trickier if applied to the translation quality control. Localization quality assurance is a complex task that includes linguistic QA, visual QA, functionality QA, and more. You can now cope with the first one easier and get more insights into the contributors' performance with the Linguistic Quality Assurance app. Read on to learn how you can configure the app for your Crowdin and Crowdin Enterprise projects and track the quality, productivity, and efficiency of translation with the industry-standard metrics.

To release multilingual products successfully, you'll need to add localization to your workflow and make sure it's automated so it won't delay your next release. With Crowdin, localization can go in parallel with the development process. Meaning that each new text string created or modified by you goes to the translator into the Crowdin project. Translations get back to your repository in a few minutes. This way you'll have translations once you're ready to deploy your next update.

Marketing teams use combinations of different tools – from marketing automation platforms to content management systems that help them produce relevant content, launch campaigns, and achieve business goals. When it comes to marketing localization, new steps are added to the whole process with every new localization initiative. Not only should now the tools work together, but everyone involved needs access to the latest content, both source and translated. To avoid the drudgery with files sending back and forth, marketing teams can now use Crowdin integrations with HubSpot, Google Drive, Mailchimp, Dropbox, and other systems. This post will give you a closer look at the app collection for marketing localization on Crowdin Store. These apps will help you manage the localized versions of your blogs, email campaigns, and other content more effectively and stay focused on the marketing localization strategy you pursue.

If you deal with localization and expect accurate translations, remember – context is the king. The more context you give your contributors, the better translations you get. It seems like a clear and simple idea, yet often translators are left to work out of the context. As a consequence, there are lots of back-and-forth interactions and missed deadlines you could avoid. To stay agile during localization, invest some time and provide context before the translation starts. This will pay off in the long run. This article includes a brief overview of all the ways to provide context in Crowdin. So that you can always be sure your translators have an excellent work environment.

Being a developer you understand that to grow you need to be always learning, whether from books, visiting conferences, or reading articles like this one. Among the new essential skills, you should be acquiring right now is rightfully placed the ability to build software that supports localization.

The more people are translating your project, the less time it takes to receive results, no one can doubt that. But there’s no guarantee that translations made by several people will be consistent in tone of voice, wording, and terminology usage. A glossary is one of the resources that should be added to help your translators understand the key terminology and how it should be translated. In this article, we’ll show you how a termbase can improve your localization process, then explain how to build and translate a glossary. Storing your glossary in your localization platform is a great way to enhance collaboration between everyone involved in the project.

Did you know that simply great translations might not always be the same as relevant to your app translations? Accurate translations depend on many factors such as translation context, the translation team you choose, quality of the source strings, and many other things. Companies usually concentrate on the translation team and often overlook the importance of providing translation context. Which tends to result in poor quality translations or the ones that aren’t relevant to your app.

Get to know how to: - Сrowdsource translations for Android - Avoid potential pitfalls - Prepare your App for localization process - Choose localization technology - Find crowd translators - Motivate translators - …and more Crowdsourcing supposed to be a powerful method for Android localization. Except - how often does that happen? Developers choose crowdsourcing mainly because it sounds perfect to get translations for free. But the lack of awareness about all the crowdsourcing aspects leads to fail. This whitepaper will help you to be aware and avoid potential challenges. It will be your guide through crowdsourcing whys and hows for Android apps so you can be prepared for the ups and downs it may bring. This 14-pages whitepaper covers: - Crowdsourced localization overview - Steps toward applying crowdsourced translations in the Android app localization process <ActionBanner title="Whitepaper: Hows and Whys of Crowdsourced Translation for Android App Localization" buttonUrl="https://downloads.crowdin.com/docs/android-crowdsourcing.pdf" buttonText="Check Out" />

Crowdsourcing is not just a long funny word, it is also localization trend. Did you manage to try it yet? Most of Crowdin customers did, and after observing thousands of successfully localized projects we realized that it would be great to analyze some accumulated experience on how to motivate volunteers and share it with our precious readers. Here are some ideas we came up with in getting all this tricky motivation organization without a lot of efforts and money wasting.